Pimly is a Game-Changer for NuAire Lab Equipment

‍Pimly is a Game-Changer for NuAire Lab Equipment

“Pimly Delivers a Cost-Effective All-Salesforce Solution for Managing Product Information”  

• John Peters, NuAire, Inc.

About NuAire

Since 1971, NuAire has been committed to manufacturing the highest-quality, most dependable laboratory products on the market. NuAire’s innovations have provided life science, drug discovery, pharmacy, and biomedical/microbiology laboratory professionals with essential equipment such as biosafety cabinets, CO2 incubators, ultralow freezers, animal research equipment, and restricted access barrier systems. Recognized as one of the world's leading providers of reliable laboratory equipment, NuAire’s reputation is built on brilliant design, outstanding value, and dependable service. 

The Challenge

NuAire faced significant challenges with managing and syndicating product information to its B2B Commerce site. The process was complicated by an outdated Product Information Management (PIM) construct.  Their product information was riddled with complex inconsistencies and dislocated from sales and service teams utilizing Salesforce as their CRM.  These inefficiencies were a drag on daily sales and service operations, and made future technological upgrades, such as a CPQ (Configure, Price, Quote) implementation, daunting.

The Solution

To address these challenges, NuAire implemented Pimly to:

• Centralize Product Information in Salesforce: Creating a unified platform for all product data;
• Streamline and clean product data for B2B Commerce: Simplifying complex and inconsistent datasets, improving efficiency with faster import and export of product updates;
• Simplifying the Tech Stack and Reducing Total Cost of Ownership: Setting the foundation for seamless future technological upgrades.

Pimly’s solution seamlessly integrates with Salesforce, enabling customers to achieve a single source of truth for their product information across all Salesforce Clouds, and eliminating the need for a redundant and outdated PIM system. Even for customers not using Salesforce as their CRM, Pimly’s robust integration capabilities can provide significant value. 

Results & Benefits for NuAire

Pimly’s solution simplified product specification management and also enhanced operational efficiency for NuAire. Pimly’s ability to quickly and easily handle data imports and exports has been a “game-changer” for NuAire, offering a cost-effective, scalable solution compared to alternatives. By reducing technical overhead and operational costs, Pimly has transformed product data management into a streamlined and integral part of daily operations.

John Peters, Chief Communications Officer and VP of Marketing and IT at NuAire, shared his insights on Pimly:

“Pimly is exactly the Product Information Management (PIM) solution I’ve been searching for. After years of dealing with various PIM vendors and finding their offerings overpriced and underwhelming, discovering Pimly has been a game-changer for me. Built on Salesforce, a crucial part of our integration plans is to create a unique customer experience using Salesforce B2B Commerce and CPQ. The pricing finally aligns with the value, offering an affordable and efficient solution that enhances our business processes.”

John also highlighted Pimly’s commitment to continuous improvement:

“I’ve been impressed by Pimly’s commitment to continuous improvement and customer satisfaction. Their responsiveness and proactive approach to updating the system have significantly optimized our workflow. One example that is particularly impressive is adding templates for associating specific properties with particular product types. These enhancements make managing product information much more manageable and ensure that essential properties are correctly populated.”

Connect with Pimly

Pimly’s solution is designed to benefit a broad range of industries, including manufacturing, retail, consumer packaged goods, and health/life sciences. For businesses seeking to achieve a single source of truth for product information or improve Salesforce cloud integrations, Pimly offers a powerful and cost-effective solution.  To learn about the newest features in Pimly 4.0, released in January 2025, or to request a demo, visit pimly.co or email: info@pimly.co.  

More About NuAire

NuAire manufactures scientific laboratory equipment and compounding pharmacy airflow products, providing personnel, product, and environmental protection in critical research environments worldwide. Principal investigators, lab managers, pharmacy directors, and technicians around the globe trust NuAire as the safer choice for critical research and compounding environments.  Learn more at nuaire.com.

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