Krowne Metal Corporation Fuels Sales through Digital Transformation with Pimly

About Krowne

Krowne is a third-generation, family-owned company manufacturing in the U.S.A. for over 75 years. Rapid expansion and innovation have solidified Krowne as the fastest-growing bar equipment company in the world, with experience ranging from custom underbar, refrigeration, and beverage dispensing systems to high-quality faucets, pre-rinses, and gas connectors. Krowne’s drive for new-age design has propelled them to new heights with cutting-edge configurators like BarFlexPro and FloorDesigner, along with winning several awards for excellence in innovation. Through expansion and innovation, Krowne remains committed to their values of quality and sustainability while driving tremendous growth in the industry.

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The Challenge

Krowne faced significant challenges managing their growing product catalog because their product information was dispersed across several antiquated systems.  Their previous method of storing product information did not contain a structured data model which led to inefficiencies with several processes across multiple departments, including slow communication with dealers, reps, and cumbersome customer experiences. Manual data entry by multiple departments also raised concerns about the accuracy of product information, creating challenges for sales and service teams. 

Recognizing the need for a digital transformation to drive sales and improve the customer experience, Krowne sought a Product Information Management (PIM) solution that could serve as a single source of truth, streamline product data management, and accelerate communication with dealers and reps.

The Solution

Krowne found the perfect solution in Pimly, a native Salesforce PIM platform that seamlessly works with their existing tech stack. By implementing Pimly, Krowne was able to:

• Centralize Product Data: Pimly enabled Krowne to consolidate all product information in a single system accessible to all departments.
• Leverage Native Salesforce Integration: Because Pimly is built on Salesforce, it eliminated the need for costly and complex third-party integrations.
• Harness the Power of a Structured Data Model: With a structured approach to product catalogs, channels, and locales, Krowne could better serve customers across multiple regions.
• Accelerate Dealer Communication: Response times for dealer product information requests were reduced from two weeks to minutes.
• Improve Customer Experience: Sales and service teams could access accurate product information within their existing workflows, ensuring seamless customer interactions.
• Enable Scalability and Customization: As Krowne continues its digital transformation, the scalable and adaptable platform provided by Pimly and Salesforce will support future growth and innovation.

Results & Benefits

The adoption of Pimly brought transformative benefits to Krowne:

• Revenue Growth Enablement: A centralized product information system on Salesforce is poised to facilitate revenue growth.
• Expanded Market Reach: The structured approach to managing product data allows Krowne to scale quickly into new channels and locales.
• Enhanced Customer Service: Support teams can now instantly access comprehensive product details, enabling faster issue resolution and improved customer satisfaction.
• Efficiency Gains: The inheritance model for product data eliminated administrative bottlenecks, significantly improving internal go-to-market processes.
• Company-Wide Data Access: Every department now has access to complete and accurate product data, enhancing collaboration across sales, service, and marketing.

Customer Testimonial

Lindsey Mahler, Marketing Coordinator at Krowne, shares her thoughts on Pimly’s impact:

“Pimly has been a game-changer for our company, providing a single source of truth across all departments. It has significantly improved our data organization, allowing us to manage information more efficiently and accurately—an essential factor for success within our industry. With Pimly, the fear of conflicting data is now a thing of the past.”

“Pimly is more than just a data management tool—it’s a strategic partner that evolves with our business. Their dedication to continuous improvement mirrors our own, making them the perfect fit for companies aiming for long-term success.”

“We are excited for what is to come with the Pimly platform as they continuously work with us to update and improve their software to meet our company’s goals and needs. When we encounter a challenge, Pimly is right there to help us find a solution!”

About Pimly

Pimly is designed to help customers across several industries—including manufacturing, retail, consumer packaged goods, and health and life sciences—achieve a single source of truth for their product information across all Salesforce clouds. Even for companies not using Salesforce as their CRM, Pimly provides an industry-leading PIM solution to enhance business operations.

To learn more, visit pimly.co or contact us at info@pimly.co.