Bringing New Products to Market Faster with Integrated Workflows

In today’s fast-paced market, speed is everything. The quicker a business can bring new products to market, the more likely it is to outpace competitors, capture demand, and drive revenue. However, launching new products often comes with challenges: scattered information, outdated spreadsheets, and time-consuming manual processes that slow down progress. That’s where a Product Information Management (PIM) solution comes in—and integrating it with your CRM takes it to the next level.

The Solution

A PIM solution centralizes and streamlines product data management, ensuring that all teams work from a single, accurate source of truth. But when that PIM is integrated directly with your CRM—like Pimly within Salesforce—it transforms product launches into a seamless, efficient process. Why? Because product information lives alongside your customer data, giving your teams complete context.

Imagine this: your product data—descriptions, specifications, pricing, images—is directly linked to the accounts, contacts, opportunities, orders, and even commerce and asset data in Salesforce. This integration ensures sales, marketing, and customer service teams all have instant access to the most up-to-date product information without switching systems or digging through emails. Need to launch a new product? Automated workflows ensure that everything from product availability to promotional campaigns is aligned across every channel.

The Benefits

With a CRM-integrated PIM like Pimly, businesses gain:

• Speed to Market: Automated updates mean your teams can push new products to market faster without bottlenecks.
• Consistency: Accurate product data is reflected across all touchpoints, ensuring customers see the same information everywhere.
• Collaboration: Sales, marketing, and service teams have a unified view of product and customer data, improving efficiency and communication.
• Customer-Centricity: Combining product and customer data allows for better targeting, personalization, and responsiveness.

In a world where agility is key, integrating your PIM with your CRM ensures your teams are aligned, your processes are streamlined, and your products hit the market faster. For Salesforce users, solutions like Pimly deliver this integration seamlessly—bridging the gap between your product and customer data to drive smarter, faster, and more efficient launches.

It’s not just about getting products out the door; it’s about doing it better, smarter, and with your customers in mind.